Also a winner at the festival, the Sebastián Silva-directed road trip grossed $24K for a slow $12K average, though the film was made on a bare-bones budget. Michael Cera starrer Crystal Fairy, which debuted at Sundance in January bowed in 2 theaters this weekend. The film, about a legendary athlete who overcame the murder of his family and homelessness to star on the Olympic stage, opened with $670K and even placed 15th in the overall weekend box office, though it came in with a $4,820 average. India’s Bhaag Milkha Bhaag had the weekend’s biggest location count amongst the newcomers, opening in 139 theaters, which distributor Reliance Entertainment admitted was a “saturation point” for its core audience of India ex-pats. Fruitvale Station will go to an additional 6 cities next weekend before opening wide July 26th. The film should continue to play well, with exit polls giving it an 88% “definite recommend,” according to Lomis. And my question is why is that? Why do people look at him and see that. I think our picture has a very important message and we want as many people to see it as possible.” Lomis noted that the film played across the spectrum with a 43% white and 29% African American audience over the weekend.Īsked about the Martin case during a speaking event at the Film Society of Lincoln Center Thursday evening, Fruitvale Station director Ryan Coogler said: “There’s a million Americans that don’t see Trayvon’s potential, they look at him as a thug that got what he deserved, even though he’s a seventeen yeas old boy that couldn’t even vote yet, that had never been arrested never had a criminal record. These numbers speak for themselves.” Relating it to the Martin verdict he noted: “It’s a similar issue and in the public sphere - we didn’t plan that of course. It has a great message about a tragic situation and we’re proud of the film and the talent.
#FRUITVALE STATION VERDICT MOVIE#
It’s a movie that really makes you think and makes you look inside. TWC’s president Theatrical Distribution, Erik Lomis acknowledged the timing of the film’s release, though he chalked most of the film’s success to its quality rather than timing Sunday morning: “It’s a counter-programmer to the summer popcorn fare.
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